Merced Cohen

Merced Cohen is a trailblazer in the mortgage lending space with more than 30 years of experience transforming operational strategy into industry-defining results. As Executive Vice President of Operations at CV3 Financial Services, she played an instrumental role in building the company from the ground up, leading the company to exceed $2 billion in funding in less than two years. A founding member of CV3’s executive leadership team, Merced oversaw the infrastructure buildout across processing, valuations, underwriting, closing, construction financing, risk management, sales support, and talent development. Her ability to infuse conventional lending disciplines into private lending has set a new operational benchmark for the industry. Widely regarded for her sharp business acumen, transparent leadership style, and commitment to developing people, Merced is passionate about operational excellence, fostering inclusive culture, and building teams that outperform. Her leadership has not only helped scale companies during turbulent market cycles but has consistently delivered exceptional outcomes for both borrowers and stakeholders. A driving force behind the evolution of private lending, Merced is a thought leader recognized for inspiring high-performing teams and consistently redefining what’s possible in the industry.