Just Be The Bank (JBB) is an education and training company that teaches individuals how to become private lenders in real estate (essentially how to “be the bank” instead of the borrower). Through workshops, tools, and community support, JBB helps investors understand how to fund real estate deals safely, structure notes and deeds of trust, evaluate borrower risk, and generate passive income secured by real property. The business operates primarily through high-value workshops, digital training modules, and alumni engagement programs that turn graduates into repeat lenders and brand advocates. JBB’s mission is to democratize private lending by making it accessible, understandable, and profitable for everyday investors seeking an alternative to traditional real estate investing.